YouTube Video Ads!
The fastest and easiest way of getting qualified traffic is the traffic that will actually convert into leads customers. What will you do? Paid Advertising!
No doubt YouTube video Ads are the cheapest paid advertising available nowadays.
Does it mean other paid advertising means like Facebook, Instagram, LinkedIn, Pinterest, etc. are substandard? Certainly not! They’re good in their own ways, but they are expensive and more competitive.
Do you know YouTube video ads can bring you the same results as that of other platforms? Yes, it is, typically at a much lower cost and with fewer competitors.
It’s not hype…..it’s actually on the ground.
The key points on the effectiveness and best practices for YouTube advertising
YouTube advertising is effective:
- YouTube viewers are 2x more likely to buy products they see advertised on the platform.
- YouTube has over 2.6 billion monthly active users, allowing businesses to reach a massive and diverse audience.
YouTube ad formats:
- Skippable in-stream ads (pay after 30 seconds viewed or interaction)
- Non-skippable in-stream ads (pay per 1000 views)
- Bumper ads (6 sec non-skippable)
- Discovery ads (text/image in search results)
- Sponsored cards (pop-up info cards)
- Overlay ads (banner ads on the bottom 20% of video)
Best Practices for YouTube Advertising
- Upload the video ad content first before launching the campaign
- Create a new Google Ads campaign and choose the appropriate ad format and targeting
- Hook viewers in the first 5 seconds for skippable ads
- Use non-skippable ads to ensure brand exposure
- Leverage discovery ads to promote video content
- Combine ad formats for maximum impact
Overall, YouTube advertising can be highly effective when executed properly, allowing businesses to leverage the platform’s massive user base and engage with their target audience in various ways. The key is understanding the different ad formats and using them strategically to meet campaign goals.
The key steps for creating a successful YouTube advertising campaign
Define the campaign details
- Choose a campaign name, budget, and daily spending amount
- Identify the dates the ads will run
- Select the language and location of the target audience
- Decide where to show the ads and how to pay for them
- Exclude any “sensitive” content if needed
Select the target audience
- Use YouTube’s audience targeting options to define your buyer personas
- Give a name to the chosen audience segment for future use
Finish setting up the campaign
- Define relevant keywords and topics for your ads
- Add all necessary details like links, headlines, etc.
- Click “Create Campaign” to launch the promotion
Develop an effective strategy
- Maintain an active YouTube channel with consistent branding
- Create engaging video content like demos, testimonials, FAQs
- Grab attention with catchy slogans, formats, or celebrity endorsements
- Continuously optimize ad settings through A/B testing
Leverage remarketing and user reviews
- Use remarketing to target users familiar with your brand
- Promote positive customer reviews in your ads
- Consider YouTube’s Brand Lift Study to measure ad effectiveness
The key is to combine smart targeting, compelling video content, and continuous optimization to make your YouTube advertising campaign a success. Stay flexible and test different approaches to find what works best for your business.
How cheap is YouTube video Ads?
In an actual sense, YouTube Video Ads normally cost 3 times less than Facebook Ads.
It’s not just publicity or not just a number, in reality in some markets this cost is even 2-10 times less. One thing, you should be sure that YouTube video Ads are less costly than Facebook Ads.
Most importantly, YouTube video ads face 3 times less competition than Facebook ads which means your advertising opportunities on YouTube are wide-open.
Have you ever taken a deeper look at Facebook and Facebook ads? On Facebook, generally, people waste time revolving around posts about what other people doing, eating, and thinking.
As an advertiser, your video ads can be an effort to divert their attention to something that they won’t be thinking about.
On YouTube, the viewer’s intent is relatively high in comparison to Facebook Ads, that is because the users usually search for something specific. Your video Ads will appear on those specific things that users are watching.
That means, you are holding on to the visitors at the exact moment when they’re searching for something special, whether that is a product or service.
How Does Free Advertising Work on YouTube- The 2nd Largest Search Engine?
YouTube is not just one such social media platform where people simply go on watching videos, commenting, chatting, or doing video-calling, moving one social media account to another, or wasting time doing silly things.
Instead, it’s a platform where the users type specific keywords for the things they’re looking for; it’s actually a search engine. In reality, it’s currently the 2nd largest search engine in terms of searches, next to Google.
Nearly, 1 billion people are on YouTube daily; they watch an average of 5 billion videos a day. This is something extraordinary.
YouTube charges you for video ads that people watch for more than 30 seconds or they click on the Ad. Ask yourself, if someone watches for 25 seconds, then? You will be charged nothing
You must be thinking about what difference it makes. Just think about TV Ads. Do you click on them to watch videos? No.
TV ads simply make you aware of the product or service or the idea they convey. Advertisers spend millions on them. The strategy is, that once the people become aware of the product or service, some will be sure to avail themselves.
The same thing is true for YouTube video ads; the only thing is that you’re not spending millions on that. YouTube allows you to make people aware of the product or service for free.
Building Huge Audience through “Influencers” and Affiliate Marketing
Gone are the days when advertisers and businesses look for “Influencers” to sell their stuff and beg them to promote your stuff to their audience in exchange for something, this is called finding super-affiliates.
This is something that YouTube allows you to do. YouTube is the platform where you can find loads of such influencers YouTube. These influencers have created an audience of millions…
We need to thank those YouTube influencers who have created this huge network of audiences. YouTube will help you to reach that audience.
That means YouTube will run your ads in front of their videos. It means you will have the opportunity to earn a hefty sum from a big, targeted audience that someone else has built.
Now you can imagine the power of YouTube video ads for your business.
