Whether it is Microsoft’s Satya Nadella, Alphabet’s Sundar Pichai, and the top bosses of other tech companies like IBM, Adobe, Palo Alto Networks, VMWare, and Vimeo are all of Indian descent. Almost 30 Indian-origin CEOs hold billion-dollar companies in the USA and Silicon Valley. Certainly, the question arises as to why there is a sudden…
Nowadays, Blockchain and Web3 are two terms that are making a buzz in the tech industry. Both these two emerging technologies have the potential to revolutionize the way we live, work, and interact with each other. Blockchain technology is mostly associated with cryptocurrencies like Bitcoin and Ethereum. Web3 fosters the development and use of decentralized…
Search engine optimization (SEO) is a crucial aspect of modern website design. There are a variety of strategies used to optimize websites for search engine results, but one of the most important is Google’s E-E-A-T guidelines. Here, we will discuss Google E-E-A-T and its impacts on SEO, and how businesses can use it to improve…
The internet has long been plagued by issues that frustrate users and undermine the relationship between brands and consumers. Annoying ads, constant cookie acceptance, pervasive tracking, and data leaks have eroded trust, while the dominance of tech giants like Google and Facebook has stifled innovation. However, Web3 offers a glimmer of hope, a vision of…
Crypto marketing or crypto advertising or crypto promotion involves promoting and selling products or services related to the crypto business. Here, we will provide you with a comprehensive overview of key cryptocurrency marketing strategies and tactics. It emphasizes the importance of building community, promoting token sales, and raising awareness about crypto projects. Here, we will…
Social media marketing has become an essential part of a company’s digital strategy, allowing you to effectively engage your target audience and drive business growth. As technology continues to evolve, marketers need to stay on top of the latest trends and take advantage of the ever-evolving social media landscape. Here, we will discuss social media…
Digital marketing is complex today and will inevitably become even more complex in the future with the advent of new technologies and platforms. It’s amazing how quickly digital marketing platforms and strategies evolve. Modern marketers need to be extremely agile and flexible to succeed in today’s volatile marketing environment. Here, we will discuss the top…
Cryptocurrency has continued to be a buzzword for the last few years but its popularity tremendously in the last 2-3 years. Earlier, crypto investment was solely considered as an alternative investment opportunity. Now, it is being treated as a viable investment portfolio even in retirement plans. Here, we will discuss the growth of blockchain and…
Influencer marketing has emerged as one of the most powerful marketing tools these days. It has created a strong foundation in the minds of consumers or potential target audiences. Major brands are now using it as an effective strategy to reach their target audience. People don’t trust the brands easily and are more or less…
The Internet has turned into a vital component of our lives. It’s linked to every single aspect of human life starting from occupational, communication, educational, financial to recreational activities. The Internet is an important component of the modern lifestyle. It’s hard to comprehend our lives without it. More so, the global pandemic has forced the…
Content is King and so does Content Marketing. What is content marketing and why there is so much buzz around content marketing these days? Content is immensely important these days because Google is putting heavy emphasis on content. Content marketing is a powerful tool in the digital age to connect to your targeted customer. Content…
The Indian government has decided to bring a bill in the parliament that will ban most crypto-currencies in India. This ban will apply to all private crypto-currencies baring few. But it continues to allow the technologies associated with it and its use. The bill also includes the creation of an official digital currency by the…
Marketers need precise and actionable marketing data for conducting data-driven marketing. Data-driven businesses make their decisions using data & analytics. If you use data to bring the desired results that your organization requires, then the decisions that guide you to achieve those results will use customer data rather than gut feeling. Here, we will discuss…
Digital technologies are bringing revolutionary changes to the business. It’s not only in the process of changing the way we communicate but also reshaping our business model. Disruptive innovation indicates how it is playing a key role in change. It refers to the innovations and technologies that help costly and sophisticated products and services to…
Blockchain was originally invented as a decentralized ledger for cryptocurrency Bitcoin transactions within the Bitcoin network. The distributed or decentralized ledger/database means a storage device where the ledger is located and is not linked to the common processor. It contains the ever-growing chain of transactions in the form of blocks. Blockchain, the name itself says…
